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‘Luxury Is in the Details,’ Says Residential and Hospitality Exec

Tina Necrason of Montage International on the appetite for branded-residences, the never-ending boom in welless in the home and more.


A relatively young player in luxury hospitality, Montage International launched in 2003 with one oceanfront property in Laguna Beach, California. Today, the brand operates seven hotels across the Americas, all of them with residences as part of the mix.

In 2017, the company launched a less traditional sibling brand, Pendry, to appeal to younger buyers with growing wealth. With six US properties, Pendry’s also made branded residences a significant part of its growth.

Montage and Pendry “have a $5 billion branded-residence portfolio and it’s growing,” Tina Necrason, executive vice president of residential for Montage International, told Mansion Global. “What drives the general real estate market also drives our business. There’s an acceleration both in pricing and an acceleration for strategy to leverage what’s going on.”

The branded-residence beisiness isn’t new for the company, however. “From our flagship Montage property in Laguna Beach, all of our hotels have had a residential component,” Ms. Necrason said. “It was never an add-on. It’s in our DNA.”


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Pendry Residences
West Hollywood
8420 Sunset Boulevard
West Hollywood, CA 90069
+1 310 849 0202

The project described herein (the “Project”) and the residential units located within the Project (the “Residential Units”) are not owned, developed, or sold by KT Intellectual Property Holding Company, LLC (“KT IP”), or Montage Hotels & Resorts, LLC (“Montage”) (collectively, “Licensors”) and Licensors do not make any representations, warranties or guaranties whatsoever with respect to the Residential Units, the Project or any part thereof.

Sunset Subsidiary LLC uses the PENDRY and MONTAGE brand names and certain other KT IP and Montage trademarks (collectively, the “Trademarks”) in connection with the sales and marketing of the Residential Units in the Project under limited, non-exclusive and non-sublicensable licenses from Licensors. The foregoing licenses may be terminated or may expire without renewal, in which case neither the Residential Units nor any part of the Project will be identified as a PENDRY-branded project or a MONTAGE-branded project or have any rights to use the Trademarks. WARNING, THE CALIFORNIA DEPARTMENT OF REAL ESTATE HAS NOT INSPECTED, EXAMINED, OR QUALIFIED THIS OFFERING. CALDRE #01973483